“We don’t have budget”. That’s the most common thing I hear from non-profit marketers and leaders. But one thing you do have that doesn’t require a large budget is the ability to surprise and delight your audience. This is a strategy many private sector companies excel at, but it’s one that non-profits can also leverage just as effectively, often with more impactful results.
When you surprise and delight your audience, you not only stay top of mind, but you also increase the chance they will think of you first when considering a cause to support.But what does it mean to surprise and delight your audience? Simply put, it’s about finding creative ways to add unexpected value to their lives, making them feel appreciated, excited, and engaged with your work.
I get practical with some examples in the PDF below.
Remember, it’s not about how much you spend-it’s the thought and creativity behind the gesture. The key is to make people feel seen, appreciated, and excited to be a part of your journey.
What are some low-cost ways you’ve found to surprise and delight your audience? Or what have you seen non-profits doing that has surprised and delighted you and doesn’t break the budget?
