For our latest project, we got to work with Mark Cavendish and Mark Renshaw from Dimension Data for Qhubeka. The brief was to show that the athlete can completely trust the Cervélo S Series Bike. The S5 has been engineered for performance and speed, pushing the limits of technology.
The Marks were great during the interviews and shoot, sharing openly and candidly. Having a client like Cervélo trust us to deliver on the concept was a dream.
We only had an hour with the two riders so the first thing was to scout a location close to the hotel. A dead-end road only 4 kilometres from the team hotel with amazing harbour and mountain views in Cape Town served as the perfect location.
We visited the location three times so knew exactly what shots we were looking for. The process was completed in 40 minutes and with the client present at the shoot, we were stoked to have Cav tell them at the end of the shoot how efficient we were.
